… an ethical branding framework that determines whether a corporate brand’s functional
and emotional values, that is, product, … the ethical brand concept, its antecedent effects (product …

… the ethical issues raised by product and brand management, and that is the focus of this
chapter. Ethical issues that may arise in product … Ethical issues arising in brand management …

… article focuses on just the ethics (morality/immorality) of the practice of branding. That is, this
… use of the societal institution of branding to identify each firm's products, this article finds that …

… health brand product. This means that if health brands are to promote consumers health—as
evidence suggests they can (Evans et al. 2008)—health brands should not be viewed as …

… issues that are directly related to the product or offering itself … ethical issues connected to way
in which a product or brand is … corporate brand supplying the ethical product–it’s the ethical …

… This study investigated the components of ethical marketing such as product, price, place,
and promotion using ethical views on the consumer-brand relationship and perceived product …

… and brand, and as our knowledge of ethical augmentation develops, it is crucial that these
relationships are not neglected. This may well mean that more research is called for at the …

… The product is then not the brand that is recognized by the consumer; the disease is. Using
disease branding as an illustrative case, this paper applies the “Five Pillars of Ethics in Public …

… product-oriented information, with social or ethical issues incorporated indirectly via the
brand … Most of the communications exist in the form of Benetton company-provided product-…

… between a brand’s ethical marketing practices with their value adding product sustainability.
… Our results reveal that product ethics significantly affect customer value-brand relationship …