… is fundamental to a firm's competitiveness and why and how produ management can help
achieve and sustain this. In our view, product strategy lies at the very heart of the firm's overall …

… product strategies, they seem unable to explain this result. Moreover, this finding implies a
new prescription for managers: ‘when everyone else expands their product … product strategy, …

… -product strategies by determining the conditions that influence Firm A’s decisions about the
frequency and quality of its new-product … time-pacing product introduction strategy for Firm A. …

… This includes being able to create and validate a product strategy and derive a product
roadmap from it—something this book will teach you. Otherwise, it will be hard for you to earn the …

… the Product Lifecycle Management (PLM) activity that allows a company to manage its
products across their lifecycles, maximising the value of current and future products for customers …

… product strategy and relevant antecedent conditions such as complementary product opportunity,
… , we examine the sources of competitive advantage in complementary product strategy. …

… ensure that the quality of management in the divisions is better than it would be if we
were not here’. This feature of successful unrelated product strategies reduces the non-systematic …

… The notion of product strategy was … product strategies into two ‘strategic postures’ labeled
‘growth/defend’ and ‘harvest/divest’ . The strategic thrust of growth/defend postured products …

… Likewise, the new product structures and process used by a firm also influence its new
product performance. Finally, we argue that a firms' new product strategy influences the NPD …

… corporate strategy [16], [18], [27]. This article is about new product strategy at the corporate
level—about the need for a new product strategy, and about defining and developing such a …