Protecting oneself online: The effects of negative privacy experiences on privacy protective behaviors

H Chen, CE Beaudoin, T Hong - Journalism & Mass …, 2016 - journals.sagepub.com
Journalism & Mass Communication Quarterly, 2016journals.sagepub.com
With a general basis in protection motivation theory, this study builds a three-stage model
from online negative privacy experiences to online privacy protection motivation to online
privacy protection behaviors. With 2013 survey data (N= 528), a well-fitting structural
equation model was tested, indicating general support for the model's progression. There
was support in only one instance, however, for the mediation role of online privacy
protection motivation. In that case, awareness of online information disclosure mediated the …
With a general basis in protection motivation theory, this study builds a three-stage model from online negative privacy experiences to online privacy protection motivation to online privacy protection behaviors. With 2013 survey data (N = 528), a well-fitting structural equation model was tested, indicating general support for the model’s progression. There was support in only one instance, however, for the mediation role of online privacy protection motivation. In that case, awareness of online information disclosure mediated the effects of information stolen on contact management. The other protection motivation—online privacy concerns—had stronger effects on the four online privacy protection behaviors.
Sage Journals
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