In this paper, the importance of quality concepts in product development is studied by reviewing several papers from various reputed journals. To improve product design quality, QFD (Quality Function Deployment) is used as a tool that studies the various product design parameters such as aesthetic appeal, cost, service life, Maintenance, etc. In QFD, the analysis is carried out to improve the product design quality based on the customer’s evaluation. The use of QFD helps the product development management team make decisions about the product quality by studying and improving its characteristics. There will be a cross functional team in every organization, which comprises design, safety, quality, and Maintenance. With the crossfunctional team member’s suggestions, it will be possible to improve the product's safety, design, and aesthetic appeal. Hence, in this paper, an attempt has been made to study and review various product design and development characteristics, namely the QFD model, and report several case studies in different industrial applications domains.