Radically open strategizing: How the premium cola collective takes open strategy to the extreme
MK Luedicke, KC Husemann, S Furnari… - Long Range Planning, 2017 - Elsevier
Whereas prior research has investigated cases of partially open strategizing, this article
explores the practices and outcomes of radically open strategizing. We draw on a case study
of the German Premium Cola collective to explore how it translates its principles of radically
open agenda setting, participation, and governance into strategizing practices. Our analysis
reveals that this collective not only performs radically open strategizing practices of
distributed agenda setting, substantial participation, and consensual decision-making, but …
explores the practices and outcomes of radically open strategizing. We draw on a case study
of the German Premium Cola collective to explore how it translates its principles of radically
open agenda setting, participation, and governance into strategizing practices. Our analysis
reveals that this collective not only performs radically open strategizing practices of
distributed agenda setting, substantial participation, and consensual decision-making, but …
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