This study surveys the receptivity of Singaporean small and medium-sized enterprises
(SMEs) to the adoption of electronic commerce. Utilising a portion of Rogers' model of
innovation diffusion as the framework, and treating electronic commerce (EC) as a form of
new innovation, we analyse factors affecting EC diffusion. A multiple regression analysis is
carried out, with the five attributes of innovation highlighted by Rogers, to determine the
attributes that affect the willingness to adopt. Out of the five factors affecting the adoption of …