Redefining the Communication Dynamics in Bolsonaro's Brazil: Media Consumption and Political Preferences
In this article, we contend that understanding Brazil's current communicative landscape
requires a closer examination of the relevance of legacy media outlets, challenging the
widely accepted “traditional media bypass” thesis, which posits that social media platforms
have overtaken traditional media as the primary influencers of political discourse, an
argument often used to explain the rise of extreme-right ideologies across different national
contexts. In order to test the association between voting preferences and the use of different …
requires a closer examination of the relevance of legacy media outlets, challenging the
widely accepted “traditional media bypass” thesis, which posits that social media platforms
have overtaken traditional media as the primary influencers of political discourse, an
argument often used to explain the rise of extreme-right ideologies across different national
contexts. In order to test the association between voting preferences and the use of different …
Redefining the Communication Dynamics in Bolsonaro's Brazil: Media Consumption and Political Preferences
In this article, we contend that understanding Brazil's current communicative landscape
requires a closer examination of the relevance of legacy media outlets, challenging the
widely accepted “traditional media bypass” thesis, which posits that social media platforms
have overtaken traditional media as the primary influencers of political discourse, an
argument often used to explain the rise of extreme-right ideologies across different national
contexts. In order to test the association between voting preferences and the use of different …
requires a closer examination of the relevance of legacy media outlets, challenging the
widely accepted “traditional media bypass” thesis, which posits that social media platforms
have overtaken traditional media as the primary influencers of political discourse, an
argument often used to explain the rise of extreme-right ideologies across different national
contexts. In order to test the association between voting preferences and the use of different …
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