[图书][B] Regulating targeted and behavioural advertising in digital services: How to ensure users' informed consent

G Sartor, F Lagioia, F Galli - 2021 - cris.unibo.it
… The study addresses the regulation of targeted and behavioural advertising in the context
of digital services. Marketing methods and technologies deployed in …

Regulating online behavioral advertising

SC Bennett - J. Marshall L. Rev., 2010 - HeinOnline
… information about their subscriber's behavior online. All of this information can be employed
to provide the user with "targeted" advertisements, 14 aimed at increasing user interest and …

Targeted advertising and consumer protection law in the European Union

L Zard, AM Sears - Vand. J. Transnat'l L., 2023 - HeinOnline
… Protection Regulation (GDPR), establishing the limits of targeteddigital services and content
accessible to internet users … "behavioral advertising" (or "online behavioral advertising"). …

The Mismatch Between GDPR and Behavioural Advertising

WW Forward - Privacy, Data Protection and Data-driven …, 2024 - books.google.com
targeted advertising practices can also affect usersregulating on compliance with privacy
signals and promoting trusted DMP, we argue that a regulation should also ensure that users' …

[PDF][PDF] Navigating the Realm of Digital Technologies: The Protection of Minors under the Digital Services Act in the Era of Targeted Advertising

VI Shishkova - 2024 - arno.uvt.nl
… does the Digital Services Act regulate targeted advertising for … targeted advertising and what
are its implications for users’ … targeted advertising (including behavioural advertising which …

The regulation of digital advertising under the DSA: A critical assessment

B Duivenvoorde, C Goanta - Computer Law & Security Review, 2023 - Elsevier
advertising, including through online behavioural advertising (ie individually targeted
advertising … For example, companies that advertise via Meta can target advertising to Meta users

Targeted Advertising and Consumer Protection Law in the EU

L Zard, AM Sears - Vanderbilt Journal of Transnational Law, 2023 - papers.ssrn.com
Regulation (GDPR), establishing the limits of targeted … of digital services that “serve at
least two different sets of usersbehavioral advertising” (or “online behavioral advertising”).In …

Some Considerations on Intelligent Online Behavioural Advertising

G Noto La Diega - … on Intelligent Online Behavioural Advertising, 2017 - papers.ssrn.com
… for targeting users and of how such targeting has … regulator’s view, “[b]ecause behavioural
advertising is based on the use of identifiers that enable the creation of very detailed user

Profiling and Online Behavioural Advertisement Under the GDPR Has the new Regulation succeed in assuring the protection of fundamental rights without hindering …

E Gare - 2016 - duo.uio.no
… over time, in order to deliver advertising targeted to the … Behavioural advertising seeks to
study the characteristics of this … on online behavioural advertisement should provide users with …

Towards a comparative and integrative framework for regulatory oversight of online advertising: Challenges, mitigation strategies, outcomes, and areas of intervention

A Deshpande, L Lechardoy, F Lupiáñez-Villanueva - 2022 - oro.open.ac.uk
… and regulation is aimed to ensure that advertisement and … end-users that they are receiving
targeted advertising or … self-regulatory bodies require for online behavioural advertising (OBA)…