Purpose This study aims to explore the impact of system quality dimensions, namely, ease of
use, accessibility, interactivity and website innovativeness on service quality (SQ) and
customer satisfaction. Design/methodology/approach The study used a quantitative
approach, by using a survey method. The unit of analysis was the individual. A total of 618
questionnaires were randomly distributed to university students and staff in Jordan. The
partial least square path-modeling method was used in the estimation of causal …