Research on obtaining and using marketing information in commerce companies

S Bălăşescu, M Bălăşescu - Management and Marketing, 2008 - ceeol.com
The present paper focuses on the issue of using marketing instruments (concepts, policies,
strategies, research etc.) in commerce companies in Brasov. The research is about
identifying the marketing instruments that are used in the activity of the commerce
companies in Brasov and it underlines the peculiarities of marketing in commerce
companies. The information obtained contributes to a better understanding of the way
marketing activity works in commerce companies in Brasov. The method used to identify the …

Research On Obtaining And Using Marketing Information In Commerce Companies

S Balasescu, M Balasescu - Management and Marketing Journal, 2008 - ideas.repec.org
The present paper focuses on the issue of using marketing instruments (concepts, policies,
strategies, research etc.) in commerce companies in Brasov. The research is about
identifying the marketing instruments that are used in the activity of the commerce
companies in Brasov and it underlines the peculiarities of marketing in commerce
companies. The information obtained contributes to a better understanding of the way
marketing activity works in commerce companies in Brasov. The method used to identify the …
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