As culture and the arts gain importance within the agendas of cities, the operation of urban
creative clusters is manifested as an effective planning tool for rundown neighbourhoods.
Artists and cultural businesses (galleries, theatres, design offices, fashion designers, etc.)
form a unique and distinctive sector among other sectors of the economy; their effect on the
development and image of a particular neighbourhood can be very important. As part of
wider urban processes, city marketing and city branding techniques are often used in order …