Risk communication: Absolute versus relative expressions of low-probability risks
ER Stone, JF Yates, AM Parker - Organizational Behavior and Human …, 1994 - Elsevier
According to most prescriptive decision rules, formally equivalent methods of communicating
risk information should have identical effects on risk-taking behavior, even if the pertinent
displays are different. The present work takes two methods commonly employed in
epidemiology, incidence rates and relative risks, and examines their comparative effects on
risk-avoidant behavior. In Experiment 1, we presented 108 undergraduates with information
about risks associated with different brands of tires and toothpaste and displayed that …
risk information should have identical effects on risk-taking behavior, even if the pertinent
displays are different. The present work takes two methods commonly employed in
epidemiology, incidence rates and relative risks, and examines their comparative effects on
risk-avoidant behavior. In Experiment 1, we presented 108 undergraduates with information
about risks associated with different brands of tires and toothpaste and displayed that …
Risk Communication: Absolute versus Relative Expressions of Low-Probability Risks
R Stone Eric, YJ Frank, M Parker Andrew - 1994 - deepblue.lib.umich.edu
According to most prescriptive decision rules, formally equivalent methods of communicating
risk information should have identical effects on risk-taking behavior, even if the pertinent
displays are different. The present work takes two methods commonly employed in
epidemiology, incidence rates and relative risks, and examines their comparative effects on
risk-avoidant behavior. In Experiment 1, we presented 108 undergraduates with information
about risks associated with different brands of tires and toothpaste and displayed that …
risk information should have identical effects on risk-taking behavior, even if the pertinent
displays are different. The present work takes two methods commonly employed in
epidemiology, incidence rates and relative risks, and examines their comparative effects on
risk-avoidant behavior. In Experiment 1, we presented 108 undergraduates with information
about risks associated with different brands of tires and toothpaste and displayed that …
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