The objective of this research is to examine the impact of the use of electronics on consumer risky behaviors such as attitude toward complaining, entitlement, exhibitionism, impulse buying, materialism, risk attraction, and variety-seeking tendency. The results indicate that staying electronically connected, which is measured by the number of hours consumers spend using their mobile phones per day, does have a direct impact on the consumer risky behaviors tested. This indicates that marketers can use their knowledge of consumer behavior while being electronically connected to segment the market and position to consumers effectively.