Seeing difference: Teaching intercultural communication through visual rhetoric

C Kostelnick, B Thatcher… - … intercultural rhetoric and …, 2011 - books.google.com
C Kostelnick, B Thatcher, KS Amant
Teaching intercultural rhetoric and technical communication …, 2011books.google.com
As technical communication has become increasingly international, designing visual
language for culturally diverse audiences has assumed greater importance in the field.
Visual language includes many forms of print and online materials, ranging from typography,
illustrations, and icons to page, screen, and data design. Although translating verbal
language across cultures remains mostly the province of experts, virtually any technical
communicator can translate visual language because technology has democratized design …
As technical communication has become increasingly international, designing visual language for culturally diverse audiences has assumed greater importance in the field. Visual language includes many forms of print and online materials, ranging from typography, illustrations, and icons to page, screen, and data design. Although translating verbal language across cultures remains mostly the province of experts, virtually any technical communicator can translate visual language because technology has democratized design tools. By studying visual language, students can begin the process of designing for international audiences as well as learn about intercultural communication more broadly. Instructors can accomplish these goals with their students through both analysis and design. Analyzing visual language across cultures heightens students’ awareness of cultural differences and the rhetorical implications of how those differences manifest themselves visually through conventional practices. Designing visual language across cultures challenges students to adapt visual language to crosscultural audiences and to assess the rhetorical impact of those designs with the intended readers.
books.google.com
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