The purpose of this study attempts to discuss selected related theories on profanity and its influence towards the daily communication. It explains and reviews theory of sociolinguistics and selfperception theory with regard to use of profanity in daily communications. Sociolinguistic theory discusses the interconnection between language and society. It also elaborates on how every person uses a language and speaks in a particular way as part of their socio-cultural act. The focus of selfperception theory is on attitude formation developed by psychologist and it emphasizes on the development of people’s attitude. In addition, this theory emphasizes that people induce attitudes without accessing internal cognition as well as mood states.