BREAD) can be processed more rapidly than when presented shortly after an unrelated
word (eg, TABLE). This phenomenon has come to be referred to as “semantic” priming. To
this date, however, only I. Fischler (1977, Memory & Cognition, 5, 335–339) has provided
any evidence that this phenomenon is semantically and not associatively based. In the
present paper six studies were undertaken in an attempt to generalize Fischler's findings to …