Children’s literatures presently are produced widely through media production either as remediation of printed stories or originally produced in digital form. The current most sought after digitized communicative practice of the media is the digital children’s picture book app due to its multimediality and interactivity. This quality of the picture book app paves the path for an aesthetic and cultural transformative exchange. However, these digital children’s picture book apps have been found to contain diversity and multicultural gaps. Furthermore, the noncognitive/affective quality of these interactive digital book apps that is evoked through senses like touch, hearing and sight needs further investigation. Hence, through a qualitative approach, the digital children’s picture book app version of the Malaysian animated series