This paper introduces the use of Augmented Reality as an immersive analytical tool in the
physical world. We present Situated Analytics, a novel combination of real-time interaction
and visualization techniques that allows exploration and analysis of information about
objects in the user's physical environment. Situated Analytics presents both situated and
abstract summary and contextual information to a user. We conducted a user study to
evaluate its use in three shopping analytics tasks, comparing the use of a Situated Analytics …