Socio-technical factors influencing social media adoption in business-A semiotic perspective

K Nakata, S Askool, A Jacobs - International Conference on …, 2010 - scitepress.org
Web 2.0 technologies, commonly referred to as social media (SM), have become important
tools within the growth of information and communication technology (ICT) in the last few
years. SM tools such as blogs, wiki and other services which are widely used by individuals
also have an effect on business activities. SM tools can change the mode and intensity, at
which a business connects, collaborates, cooperates and communicates. However, SM tools
have not yet to be fully utilised as value-adding tools in improving business relationships …

[PDF][PDF] SOCIO-TECHNICAL FACTORS INFLUENCING SOCIAL MEDIA ADOPTION IN BUSINESS

S Askool, A Jacobs, K Nakata - 2010 - academia.edu
Web 2.0 technologies, commonly referred to as social media (SM), have become important
tools within the growth of information and communication technology (ICT) in the last few
years. SM tools such as blogs, wiki and other services which are widely used by individuals
also have an effect on business activities. SM tools can change the mode and intensity, at
which a business connects, collaborates, cooperates and communicates. However, SM tools
have not yet to be fully utilised as value-adding tools in improving business relationships …
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