Interaction between hydrophobically-coated gold nanoparticles suspended in oil is usually described as the combination of strong attractive van der Waals attraction between the gold cores and interaction between the ligands. The latter interaction is expected to be purely repulsive if the suspending medium is a good solvent for the ligands or partially attractive for a bad solvent. By measuring the structure factor of interacting gold nanoparticles in various solvents, we show that the chemical affinity of the ligand with the solvent is not the only parameter that controls the interaction between the ligands and that the solvent conformation (small rigid or long flexible molecules) also plays a crucial role. Gold nanoparticles covered with hexanethiol or dodecanethiol thus undergo a larger attraction in n-dodecane or n-hexadecane compared to toluene or cyclohexane. As a consequence, self-assembly of these nanoparticles into superlattices appears at a much lower volume fraction than predicted in n-hexadecane or n-dodecane. Analogy with the behavior of polymer grafted colloids in a polymer melt is proposed to explain these unexpected results.