Stick or twist—the rise of blockchain applications in marketing management
The adoption of blockchain technology by companies can change the way they interact with
stakeholders, redefining communication strategies and other marketing processes. In this
study, we investigated the relevance of blockchain applications for marketing management
from the perspective of marketing-related professionals. Answers about blockchain
technology application in the marketing arena were collected from the social platform Quora.
The data were analyzed through text mining and Spearman's correlation coefficient to …
stakeholders, redefining communication strategies and other marketing processes. In this
study, we investigated the relevance of blockchain applications for marketing management
from the perspective of marketing-related professionals. Answers about blockchain
technology application in the marketing arena were collected from the social platform Quora.
The data were analyzed through text mining and Spearman's correlation coefficient to …
[PDF][PDF] Stick or Twist—The Rise of Blockchain Applications in Marketing Management. Sustainability 2022, 14, 4172
The adoption of blockchain technology by companies can change the way they interact with
stakeholders, redefining communication strategies and other marketing processes. In this
study, we investigated the relevance of blockchain applications for marketing management
from the perspective of marketing-related professionals. Answers about blockchain
technology application in the marketing arena were collected from the social platform Quora.
The data were analyzed through text mining and Spearman's correlation coefficient to …
stakeholders, redefining communication strategies and other marketing processes. In this
study, we investigated the relevance of blockchain applications for marketing management
from the perspective of marketing-related professionals. Answers about blockchain
technology application in the marketing arena were collected from the social platform Quora.
The data were analyzed through text mining and Spearman's correlation coefficient to …
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