This work looks at the decision process of entrepreneurs when they create a new business
in an atmosphere of uncertainty and without clear objectives, using the notion of
'effectuation'. The effectual approach suggests that, when a new company is just beginning,
entrepreneurs emphasize how much they can afford to lose and try as many different
strategies and combinations of resource as possible, given the resources that are already
under their control. The objective of this article, therefore, is to examine if, and to what extent …