Strukturwandel und internationale Beschaffung im Einzelhandel mit Bekleidung
A Blöcker, M Wortmann - PROKLA. Zeitschrift für kritische …, 2005 - prokla.de
A Blöcker, M Wortmann
PROKLA. Zeitschrift für kritische Sozialwissenschaft, 2005•prokla.deThe article relates the structural change in German apparel retailing with different patterns of
international sourcing. While vertically integrated multiples are sourcing most of their
specialised products directly, discounters prefer German agents as intermediaries.
Traditional high-end manufacturers also increasingly outsource their manufacturing,
becoming more and more similar to retailers. Different sourcing strategies produce losers
and winners in German retailing.
international sourcing. While vertically integrated multiples are sourcing most of their
specialised products directly, discounters prefer German agents as intermediaries.
Traditional high-end manufacturers also increasingly outsource their manufacturing,
becoming more and more similar to retailers. Different sourcing strategies produce losers
and winners in German retailing.
Abstract
The article relates the structural change in German apparel retailing with different patterns of international sourcing. While vertically integrated multiples are sourcing most of their specialised products directly, discounters prefer German agents as intermediaries. Traditional high-end manufacturers also increasingly outsource their manufacturing, becoming more and more similar to retailers. Different sourcing strategies produce losers and winners in German retailing.
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