Study of customer preferences to choose an organised retail outlet-A case study of Ranchi

K Mishra, AK Shandilya - International Journal of Managment, IT …, 2012 - indianjournals.com
K Mishra, AK Shandilya
International Journal of Managment, IT and Engineering, 2012indianjournals.com
Retailing is in existence in one or another form since the formation of society. The people
use to purchase their daily needs in small quantities from the retailers whenever required
and the retailer keeps a stock on behalf of consumers to meet the demand. Retailing was
limited to small family owned business for long time. Later big retail chains came into the
retailing business and there was a sea change in the retailing market. However, even today
the traditional family owned retail outlets are doing their business and enjoying their share of …
Retailing is in existence in one or another form since the formation of society. The people use to purchase their daily needs in small quantities from the retailers whenever required and the retailer keeps a stock on behalf of consumers to meet the demand. Retailing was limited to small family owned business for long time. Later big retail chains came into the retailing business and there was a sea change in the retailing market. However, even today the traditional family owned retail outlets are doing their business and enjoying their share of cake. The traditional small family owned retail shops, also known as “moms and pops” shops are termed as unorganized retailing and the big retail chains with all the possible comfort of purchase experience comes under organized retailing.
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