Sustainable development is a goal universally supported by the global community in order
to restore our own existence. Sustainability, however, may have different definitions and
explanations; the objective remains the same which is to save the world's scarce resources
for the use of next generations. This chapter explains the classical and modern concepts of
sustainable development and how the world is re-orienting toward achieving it. Circular
economy (CE) is considered as a pivotal tool for sustainable development. It is a popular …

The transition from a linear economy to a circular economy (CE) is a real challenge to
achieve long‐term sustainability. To push CE in the market, institutional promotion could
become a key driver to positively impact both circular consumption and the competitiveness
of the market. This paper analyzes the influence that soft and hard initiatives have on circular
consumption and market competitiveness. Based on a survey of 1,281 respondents from
different types of stakeholders, structural equations modeling statistical analysis was run …