Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges
around formulating an organisation's marketing strategy in line with the circular economy
(CE) framework. This book helps to solve the problem of ineffective pro-environmental
programmes and marketing tools, which are currently used by enterprises to make their
activities more sustainable. The authors identify key concepts and strategies of sustainable
marketing to highlight the trends and development directions of marketing activities of …

A timely and important resource for businesses seeking to implement sustainable practices,
Sustainable Marketing and the Circular Economy in Poland by Anita Proszowska et al.
tackles the challenges of aligning marketing strategies with a circular economic framework.
The book opens with a thought-provoking introduction, highlighting the environmental
dangers posed by unbridled consumption and innovation. It emphasizes the need for
collective action and a shift towards sustainable marketing practices. Chapter 1 dives into …