Method. An online survey was used to collect data from two samples (G 1 & G 2).
Respondents in G 1 were college students (ages 18-25; mean= 22) enrolled at a major
university. The total number of respondents in G 1 was 692. Respondents in G 2 were
collected using Amazon Mechanical Turk, an online survey data collection tool maintained
by Amazon, Inc. Respondents in the G 2 sample came from across the United States (ages
18-74; mean= 43). The total number of respondents in G 2 was 273. A grand total of 965 …

This study examines consumers' perceptions of sustainable consumption with regards to
fashion. In this study, sustainable consumption is defined as the purchasing of goods and
services that will meet one's basic needs and increase quality of life while using minimal
resources so that the needs of future generations are not jeopardized due to the destruction
of the environment (Dolan, 2002). Fashion production has been proven to have a significant
negative impact on the environment, and this study is an effort to understand what makes the …