Purpose: Emerging shared mobility services are an opportunity for cities to reduce the
number of car single trips to both improve traffic congestion and the environment. Users of
shared mobility services, such as carsharing, ridesharing and singular and shared ride-
hailing services, often need to be customers of more than one service to cover all their
transport needs, since few mobility providers offer more than one of these services from a
single platform. On the other hand, providers offering these services separately do not …