THE ANTECEDANTS OF IMPULSE BUYING BEHAVIOR DURING COVID-19 PANDEMIC: REVEALING THE ROLE OF PANIC BUYING, GOVERNMENT STIMULUS …
R Rahmawati - Jurnal Manajemen Teori dan Terapan, 2021 - scholar.uinib.ac.id
COVID-19 pandemic spread around the world and changed people's shopping habits. This
phenomenon causes much fear and induces panic behavior. In a highly uncertain situation,
many people are more likely to engage in impulse buying behavior during this period. Our
research aims to examine that impulse buying behavior during the pandemic. Hypothesis
testing in this study uses the path analysis technique, which is processed using a computer
with a program that has been developed by Preacher-Hayes, namely the Macros PROCESS …
phenomenon causes much fear and induces panic behavior. In a highly uncertain situation,
many people are more likely to engage in impulse buying behavior during this period. Our
research aims to examine that impulse buying behavior during the pandemic. Hypothesis
testing in this study uses the path analysis technique, which is processed using a computer
with a program that has been developed by Preacher-Hayes, namely the Macros PROCESS …