Targeting future customers: an introductory biobanking course for undergraduate students of life sciences

AS Abdelhafiz, MA Fouda, SI El-Jaafary… - Biopreservation and …, 2017 - liebertpub.com
Introduction: Biobanking is a relatively new concept in the Arab region. Targeting different
stakeholders to introduce the concept of biobanking and develop an acceptance of it among
them is important for the growth of biobanking in the region. Undergraduate students of life
sciences represent an important segment of stakeholders, since they constitute potential
future biobank customers. Limited funding, lack of awareness of the existence of the term
“biobanking” itself among these students, and questions regarding best marketing strategies …

[引用][C] Targeting future customers: an introductory biobanking course for undergraduate students of life sciences. Biopreserv Biobank. 2017; 15 (4): 350–9

AS Abdelhafiz, MA Fouda, SI El-Jaafary, MI Farghly… - 2016
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