well‐known Gordon‐Shapiro (henceforth “GS”) model for calculating terminal values does
not properly account for the effects of inflation. Bradley and Jarrell suggest modifying the
growth factor in the standard GS model by adding an additional term to the nominal growth
rate that reflects the positive effect of inflation on the value of existing assets. In this article,
the authors support the original Gordon‐Shapiro method for calculating terminal values by …