… of the world of communication media, and his enthusiasm and wise counsel continued
thereafter to the … The descriptions of various communication media form the first part of this book. …

… Therefore, evolution theory is not a blueprint for this interpretation, but it serves as an allegory:
the evolution of biodiversity and of media depends on time. Both are open and complex …

… in the field of media studies itself, the primary focus hasbeen on the safer and simpler view
of media as … In the next section, I provide an outline of four communication/cultural phases as …

… the emergence of the World Wide Web the media ecology has gone through deep
transformations. While the … This chapter pretends to contribute to the construction of a media …

… By synthesising these theoretical perspectives, this paper seeks to provide a comprehensive
framework for analysing the evolution of mass communication and the implications of new …

… As a result of the media evolution/revolution that we are seeing online, some predict the
end of newspapers, radio and television (Gilder, 1994, p. 49; Meyer, 2004). But many such …

… the evolution of media, one of the objectives of the present article is to go further than the
linear or genealogical series. Is it possible to equate media evolution to the evolution of living …

… media causes and effects, all of which, save one, are deficient. We will then turn to the single
exception, the theory of media … will lay out the theories that form the backbone of this book. …

… marking a shift from the traditional one-way output of corporate communications, to an … the
relationship between social media and corporate communications, specifically focusing on the …

… the naturalness of the communication medium created by an e-communication technology
based on the … has been designed by evolution to excel in communication employing the five …