This paper demonstrates, tests and shows the value of activity-based travel demand models and household sample enumeration forecasting techniques in evaluating the transportation and air quality impacts of travel demand management strategies. Using data from the Portland, Oregon metropolitan area, three transportation policies were evaluated both individually and in combination: transit improvements, pricing, and telecommunications. The activity-based models used in this testing represents a significant improvement to today's "four-step" sequential model systems by providing a deeper insight into the individual decision making process in response to transportation policies. A wider range of impacts is predicted, and indirect effects as well as synergistic effects of such policies are taken into consideration. These models are capable of providing the information needed to improve the linkage of transportation models with emissions and air quality analysis methodologies by improving the prediction of variables that are important to accurately estimating emissions and air quality impacts of transportation actions.