Most visualizations today are produced by retrieving data from a database and using a specialized visualization tool to render it. This decoupled approach results in significant duplication of functionality, such as aggregation and filters, and misses tremendous opportunities for cross-layer optimizations. In this paper, we present the case for an integrated Data Visualization Management System (DVMS) based on a declarative visualization language that fully compiles the end-to-end visualization pipeline into a set of relational algebra queries. Thus the DVMS can be both expressive via the visualization language, and performant by lever-aging traditional and visualization-specific optimizations to scale interactive visualizations to massive datasets.