Addresses the question of how ISO 9000, the international standard for quality management systems, may best be applied to higher education. Begins with a concise but systematic description of the requirements of ISO 9000 for industry in terms of a simplified model of a factory. Argues that the product of higher education must be the actual learning of the students and not merely the provision of learning opportunities. Hence shows how the requirements of ISO 9000 for higher education may be interpreted in terms of a simplified model of a university. Highlights the key educational management issues raised and reviews how they are currently being addressed in practice.