The childhood of an approach: Political marketing in Italy
A Mellone, LD Gregorio - Journal of Political Marketing, 2004 - Taylor & Francis
This paper aims to examine the possibility that a political marketing strategy might develop
in the Italian political system context, characterized in the last decade by a profound “political
earthquake.” After an analysis of the main features of Italian politics (party system, electoral
laws, party organisations, campaign dynamics and actors), the authors seek to explore both
constraints and opportunities of what they define as “reductionist” and “holistic” approaches
to political marketing, drawing the conclusion that Italy is still living in a period of transition in …
in the Italian political system context, characterized in the last decade by a profound “political
earthquake.” After an analysis of the main features of Italian politics (party system, electoral
laws, party organisations, campaign dynamics and actors), the authors seek to explore both
constraints and opportunities of what they define as “reductionist” and “holistic” approaches
to political marketing, drawing the conclusion that Italy is still living in a period of transition in …
[引用][C] The Childhood of an approach: Political Marketing in Italy
L Di Gregorio, A Mellone - 2004 - dspace.unitus.it
The Childhood of an approach: Political Marketing in Italy | UnitusOpen … Title: The
Childhood of an approach: Political Marketing in Italy Authors: Di Gregorio, Luigi … Journal:
JOURNAL OF POLITICAL MARKETING Issue Date: 2004 URI: http://hdl.handle.net/2067/38652
ISSN: 1537-7857 …
Childhood of an approach: Political Marketing in Italy Authors: Di Gregorio, Luigi … Journal:
JOURNAL OF POLITICAL MARKETING Issue Date: 2004 URI: http://hdl.handle.net/2067/38652
ISSN: 1537-7857 …
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