The present time is characterized on the one hand, by a wealth of material goods and a high level of technological development, and on the other hand, by the destruction of nature and the environment. Not often, man is deprived of pure nature, clean water and air. Today we can firmly state that if nature defines our existence and our relationship with it in general, the development of ecological awareness can help change our relationship with nature, and promote more responsible behavior towards it. This paper analyzes the concept and elements of ecological awareness, ecological news factors, the importance of ecological awareness. The research that is presented was conducted in several cities in the Republic of Serbia, by filling in a survey of 10 questions, in the period from April to May 2021. Based on completely random sampling, 105 participants from the territory of several cities in the Republic of Serbia (Kragujevac, Niš, Belgrade, Vranje and Loznica) were selected.