… For the purpose of this study, a survey is designed and distributed to Facebook users. The
findings demonstrate that trust in a … Specifically, the main objective of study is to explore
the interactions and relationships among trust in a SNS platform, social presence, information
seeking, familiarity with a SNS platform and their effects on customers’ behavioural
intention to purchase from e-sellers through Facebook social commerce. Facebook was
selected for the purpose of this study because it is one of the most popular and well-known …

It is seen that trust is a very important factor in someone's life and also in social commerce,
which is mainly dependent on the content which is generated by the user. This study focuses
on understanding the relationship between social platforms and the intentions of the
customer and also will look for a process to discuss their relationship. Therefore, a new idea
is produced, which consists of majorly three steps: societal activity, a gathering of informative
behavior, and similarity in the same group. These three elements are majorly to build trust …