As a hotspot of species diversity and fishing pressure, Indonesia is a global priority for the
conservation of sharks, rays and their cartilaginous relatives (herein “sharks”). The high
value marine tourism industry in Indonesia can create economic incentives for protecting
and sustainably managing marine ecosystems and species, including sharks. This study
estimates the economic value of shark and ray tourism in Indonesia and explores tourist
preferences and local community perceptions of the tourism industry to understand the …