In the Indian banking sector, Electronic-customer-relationship-management deals with maintaining and optimizing long term relation with the consumers. The current study analyzed the relationship between demographic characteristic ‘AGE’and the quality of E-CRM practices perceived by the customers. Primary data was collected using survey method. The structuredquestionnaires were distributed to a total of 600 respondents’, out of which 463 responses were collected. Post data collection, ANOVA was applied to study the difference of Age with servicequality-dimensions. The major findings revealed that in public &private sector banks, usage of ATM services has the significant difference between the age group of “18-29 yrs and 40-49 yrs” as the pvalue is less than 0.05. This implies that in both public &private sector banks, younger and middle age group of consumers are having different perception towards the utilization of ATM services