9 天前 - … affects online impulse buying intentions, supporting H2. We next assess the
moderating effects by … It was found that wishful identification does not moderate the relationships …

16 天前 - … intention (Christiarini & Rahmadilla, 2021). Because of positive e-WOM, the
purchase intention … The better the service provided regarding digital marketing, the greater the …

19 天前 - … of this study is to examine the influence of the marketing … the importance of the
moderating effect of brand affinity in the … Impact of Brand Equity Drivers on Purchase Intention: A …

22 天前 - … impact of eWOM on consumers’ purchase intention. We found that age, involvement,
and product and consumer characteristics are identified as moderators, while brand equity …

26 天前 - … As such, we propose that brand tiers play a moderating effect on the relationship …
need for uniqueness may enhance the moderating effect of the higher brand tier (relative to the …

30 天前 - … Building on the SOR framework, this study introduces eight constructs and one
moderator to … that brand trust positively affects purchase intention and brand loyalty [36,37]. …

31 天前 - … effect of brand prestige, brand consciousness, and brand trust on emotional brand
attachment and to identify the moderating … brand attachment, purchase intention, and brand …

32 天前 - … type and brand function fit. Furthermore, the effect of brand attitude on purchase
intention was … It also sheds light on the moderating variables affecting the attitude-intention gap …

35 天前 - … According to the China Digital Marketing Trend Report, advertisers are expected to
… Hence, we introduce the moderating effect of keyword attributes on advertising performance. …

41 天前 - … a questionnaire with items used to assess purchase intention, self-threat, and …
-threat when the brand is criticized. The present study assessed the moderating effect of agency–…