The effect of perceived effort and perceived control on reward valuation: Using the reward positivity to test a dissonance theory prediction
E Harmon-Jones, C Willoughby, K Paul… - Biological …, 2020 - Elsevier
Past psychological theory and research suggest two opposing relationships between effort
and reward valuation. Cognitive dissonance theory and research suggest that increased
effort is associated with increased reward valuation, whereas theory and research on effort
discounting suggest that increased effort is associated with decreased reward valuation. The
present study was designed to test these two opposing perspectives, by examining a
potential moderator of the relationship between effort and reward valuation–the belief that …
and reward valuation. Cognitive dissonance theory and research suggest that increased
effort is associated with increased reward valuation, whereas theory and research on effort
discounting suggest that increased effort is associated with decreased reward valuation. The
present study was designed to test these two opposing perspectives, by examining a
potential moderator of the relationship between effort and reward valuation–the belief that …
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