The evolution of C2C social commerce models
S Sukrat, P MahatananKoon… - … conference on digital …, 2016 - ieeexplore.ieee.org
2016 eleventh international conference on digital information …, 2016•ieeexplore.ieee.org
While large retailers utilize social commerce to increase consumer trust and online sales, a
variety of online transactions take place among social networking users. These new forms of
e-business models often conceptualized as C2C s-commerce have become one of the most
popular methods for consumer online trading. The article proposes four phases of C2C s-
commerce (ie, ad-hoc, empowered, organized, integrated) and examines how consumers
can leverage the features and functionalities of social networking websites to their benefit …
variety of online transactions take place among social networking users. These new forms of
e-business models often conceptualized as C2C s-commerce have become one of the most
popular methods for consumer online trading. The article proposes four phases of C2C s-
commerce (ie, ad-hoc, empowered, organized, integrated) and examines how consumers
can leverage the features and functionalities of social networking websites to their benefit …
While large retailers utilize social commerce to increase consumer trust and online sales, a variety of online transactions take place among social networking users. These new forms of e-business models often conceptualized as C2C s-commerce have become one of the most popular methods for consumer online trading. The article proposes four phases of C2C s-commerce (i.e., ad-hoc, empowered, organized, integrated) and examines how consumers can leverage the features and functionalities of social networking websites to their benefit. These four phases reveal the evolution of C2C s-commerce business models with future implications.
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