The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value
HH Chang, YH Wang, WY Yang - Total quality management, 2009 - Taylor & Francis
Since the online market has been growing rapidly over the past several years, electronic
marketing activities have drawn a lot of attention. Many companies generated customer
loyalty by improving electronic service quality (e-service quality) but the effects needed to be
further examined. The first purpose of the study is to integrate relevant literature and develop
a comprehensive research model of electronic commerce to identify its antecedent and
consequential research variables. This study tests the interrelationships among the …
marketing activities have drawn a lot of attention. Many companies generated customer
loyalty by improving electronic service quality (e-service quality) but the effects needed to be
further examined. The first purpose of the study is to integrate relevant literature and develop
a comprehensive research model of electronic commerce to identify its antecedent and
consequential research variables. This study tests the interrelationships among the …
[引用][C] The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived Quality
HH Chang, WY Yang, YH Wang - Quality control and applied …, 2009 - dialnet.unirioja.es
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