Top organizations know that the road to success runs through their customers. Hence in
today's world, the companies who do not provide value to their customers bring an
opportunity for the competitors to steal these customers. Same rule applies in banking sector
hence this research focuses on finding the impact of service quality, customer satisfaction
and loyalty programs on customer's loyalty in banking sector of Pakistan. A questionnaire
was designed and survey was conducted to collect the data from 331 customers having …

All well reputed organizations know that the key to success lies in their customers. Hence in
today's world, the companies who do not provide value to their customers bring an
opportunity for the competitors to jump in and steal these customers. Same rule applies in
Telecommunication sector hence this research focuses on finding the impact of service
quality, customer satisfaction and loyalty programs on customer's loyalty in
Telecommunication sector of Pakistan. All Telecom service provider companies; U fone …