Food is certainly one of the very important elements on every travel. Most tourists on their trips want to try something new and unusual. Authentic food is partly a representation of people's culture as well as some particular regions. The aim of this paper is to determine whether food is an important factor for tourists when choosing a tourist destination and whether they buy authentic products when leaving in order to recommend someone to try the products from that region. Participants were tourists who visited Serbia (N = 55). Data were processed by descriptive method. According to the gathered and analised data, a large number of respondents choose a tourist destination on the grounds of its authentic food and buys products that are characteristic for that region, thus indicating that they liked the food and that they would visit that specific destination again.