… consumers’ food purchase intention and consumers’ willingness to pay a premium price for
food… is the main route by which celebrity endorsement influences food consumption behavior. …

… consumer purchasing behavior and celebrity endorsement in the context of the food sector.
… celebrity endorsements in the food product space. Through the analysis of a wide variety of …

… celebrities endorsing fast food products as an example, based on the theory of planned
behavior… ease of performing a consumption behavior controls the consumption behavior, and the …

… the ideal celebrity for endorsing healthy food through the respondent’s perception of the
celebrity’s healthy food consumption behavior. The third part delineates some of the celebrity …

… the influence of celebrity endorsement on brands and the main factors of food sales, etc.
Meanwhile, we put forward corresponding views on teenagers’ consumption behavior and …

… has been profusely used to promote the consumption and … about whether celebrity
endorsement effectiveness differs … purchase behavior influenced by celebrity endorsement differ …

… celebrity endorsement used by US food, beverage and restaurant firms and NGOs that
promoted branded food … to use celebrity endorsements to promote healthy food environments for …

… various viewpoints of celebrity endorsement of food and beverage products, and to understand
the perceived influence of such endorsements on their dietary patterns and overall health…

… to use celebrity endorsement to promote healthy food environments. Future research should
explore the trend of celebrity endorsement used … young people’s food consumption patterns …

… the use of music celebrity endorsements of food and nonalcoholic beverage products. We
… type of music celebrity endorsements, evaluate the nutritional quality of endorsed products, …