The effect of placement of ultra‐high molecular weight polyethylene (UHMWPE) fibres on the flexural properties and fracture resistance of a direct dental composite was investigated. The UHMWPE fibres are increasingly being used for the reinforcement of laboratory fabricated resin composite crown and bridgework. The aim of this study was to assess the effect of a commonly used laboratory fabrication variable on the in vitro strength of beam shaped specimen simulating a three‐unit fixed bridge. Four groups (10 specimens per group) of Herculite XRV were prepared for flexural modulus and strength testing after reinforcement with UHMWPE fibres. Two groups of control specimens were prepared without any fibre reinforcement. Half the specimen groups were stored in distilled water and the other groups were stored dry, both at 37 °C for 2 weeks before testing. The results of this study showed that placement of fibre at or slightly away from the tensile side improved the flexural properties of the composite in comparison with the unreinforced control specimen groups whilst the mode of failure differed according to fibre position. Scanning electron microscope (SEM) investigation revealed that placement of the fibre slightly away from the tensile side favoured crack development and propagation within the resin bridging the interfibre spaces in addition to debonding parallel to the direction of fibre placement. Laboratory fabrication variables may effect the strength of fibre reinforced bridgework significantly.