This research examines the influence of service quality (tangibles, reliability,
responsiveness, assurance, and empathy) and store atmosphere on customer satisfaction
and the influence of customer satisfaction on repurchase intention, trust, and word of mouth
on customers of souvenir stores in Yogyakarta. Selection of the sample is done by using
purposive sampling with one criterion: they have shopped in souvenir stores in Yogyakarta.
Data are collected by using questionnaires and 200 souvenir store customers participate in …

The purpose of this research was to find out the influence between service quality and the
atmosphere of the store on customer satisfaction at the Business Center at a vocational high
school in Lemahabang Cirebon. Research methods used are validity test, reliability test, and
multiple Linear Regression. The analysis tool used is the SPSS tool. The results of this study
explain the influence between service quality of the store and the atmosphere of the store on
customer satisfaction. This indicates that there needs to be an improvement of services such …