… places service design on the wrong track, because it turns the design of services into a …
accessorizing” an essentially intangible relation between service providers and their clients. …

… In light of this, we suggest that maps become the objects of service design. In this role,
service designers consider maps as services and take a usercentred approach to facilitate the …

… on service design. Thus we consider this book rather as a service to you – the reader – than
as a mere physical object … We need to put the customer at the centre of the service design …

… services. And the first step towards rational service design is a system for visualising this …
, so that services can be given proper position and weight in the context of any market entity. …

… This article examines the design of experience-centric services, particularly the … in
experience design. By identifying the current design practices of leaders in experience design, this …

… By analysing the sequence diagrams or the activity diagrams for a service, we … objects for
service design. For instance, suppose that the objects of a deposit process in a banking service …

… Object Design advances the state of the art as well as the … If we keep our focus on the
behavior, we can design the … An application = a set of interacting objects An object an …

… the best of our knowledge, we are the first to develop a robust counterpart approach to solve
the bi-objective EMS design problem, in which the … functions due to the scarcity of data; and …

… the end of the book to find all of them. 02 The 33 case studies describe how service design
… 03 Detailed hands-on descriptions of all of the service design methods included in this book …